Digital marketing for Alexandria businesses — a summer plan and a year-round plan
Alexandria has two audiences each year: its residents all year round, and the summer visitors who fill the Corniche, restaurants and beaches. It is also home to a port and industrial areas serving shipping, import and export companies. Bawsala builds a plan that respects the season and your customer type, in a tone that feels local. We work remotely from Egypt.
Restaurants, cafés, chalets and beach services peak in summer, while winter depends on locals. We prepare two calendars: summer campaigns that start before the season to reach visitors while they plan their trip, and winter content that keeps regular customers with local offers and occasions.
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A tone that feels like Alexandria
Alexandrians appreciate content that sounds like them and knows local places and details, and recommendations travel fast. We write content with the city's character and encourage genuine customers to share and review, rather than generic content that could be anywhere.
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Seafood restaurants and Corniche cafés
For seafood restaurants and cafés, photos, price and location decide. We create content that shows dishes and prices clearly, an up-to-date Google Business Profile with opening hours, and local ads around the branch during evening and weekend peaks.
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Shipping, import and export companies
The port and industrial areas such as Borg El Arab mean the city hosts companies serving business clients in Egypt and abroad. We build these companies a bilingual website explaining services, routes and required documents, a quote-request page and search campaigns aimed at business buyers.
Want your business ready for the next Alexandria season?
Send your business link and when your season starts, and we will suggest where to begin.
Facebook remains a key channel for Alexandrians looking for recommendations and services. We use your page and Facebook and Instagram ads in an organised way and set up fast replies, because a customer asking in the evening expects an answer before trying somewhere else.
From your goal to execution in three steps
Define season and audience
Share your business and whether it relies on summer or locals.
Prepare the calendar
Review content, campaigns and budget for each season.
Follow up and adjust
We review bookings and requests and adjust the plan as the season changes.
An Alexandria plan by business and season
Business
Suggested starting point
What to prepare
Restaurant or café
Dish content and local ads at peak times
Priced menu, hours and delivery
Chalets or summer services
Pre-season campaign and booking page
Availability, prices and cancellation policy
Shipping or customs-clearance firm
Bilingual website and Google search
Services, routes and required documents
Clothing or electronics shop
Facebook and Instagram with WhatsApp
Products, prices and delivery areas
A proposal in Egyptian pounds, item by item
You receive a written proposal that separates account management, content and ad management. Ad spend, filming and any subscriptions appear as separate lines, so you know the cost of each part before you approve it.
Prepare these details for your Alexandria plan
Whether your business relies on summer or on residents all year
The areas you serve within Alexandria
Your main offer, its price and when your season starts
No. We serve Alexandria businesses remotely from Egypt through online meetings and WhatsApp. Filming at your premises is agreed as a separate item.
When should I start my summer campaign?
Ideally well before the season, so ads reach visitors while they plan their trip, with content and booking ready before launch. We set the date based on your business.
Do you work with shipping and logistics companies?
Yes. We build websites, service pages and search campaigns for business buyers, and track results by the number of suitable quote requests.
How do I keep customers in winter?
With content aimed at locals, offers for regular customers and consistent activity on your page and WhatsApp, on a smaller budget than summer.
Tell us about your business and objective
Include your business, target market and required service in the contact form so the Bawsala team can review your needs.