Bawsala • Marketing & social media
A restaurant campaign should fit a real dining occasion and the team’s operating capacity. We connect menu content and offers to bookings or orders while keeping branch details clear.
Office lunch, family dining and evening orders need different offers. Start with one occasion and a clear message. Branches may have different menus, hours and service areas; a single ambiguous ad can generate orders the team cannot fulfil.
A simple shot list covers portion size, ingredients, packaging and presentation. Prices and terms require your approval, and customer reviews require permission. Short video should explain the experience without unsupported best-in-city claims.
We check the menu link and mobile ordering steps. Saudi channel options include Snapchat, TikTok and Google; Egypt also calls for assessing Facebook and Instagram. Restaurant operations and delivery remain with your team.
We review confirmed bookings, orders and cancellations alongside message patterns. If response capacity becomes a bottleneck, we adjust the action or campaign scale before increasing spend.
Choose a dish or occasion the kitchen can support, then align the ad with the menu, branch hours and delivery area. Prepare approved replies about ingredients, price and ordering; the restaurant validates allergen information. Update messaging when a booking flow fails or an offer ends. As a planning example, a working-lunch offer needs serving times, portion information and collection steps as well as a food image.
Is the objective a table reservation, a pickup order or a branch visit? Each needs different information and a follow-up owner. Reservations need confirmation, menus need accurate prices and availability, and branch pages need genuine opening hours and directions. We review the destination and whether its next step is clear. A Google Business Profile is an option for eligible businesses with a real location or service area under Google’s rules; it does not replace an accurate menu.
| Decision | Information needed | Approval owner |
|---|---|---|
| Offer | Dish, price, conditions and availability | Restaurant management |
| Creative | Real images, portion and presentation | Restaurant and agreed production team |
| Order route | Menu or booking link and branch | Operations lead |
| Follow-up | Confirmed orders, cancellations and response issues | Restaurant team |
Scope depends on channels, content volume, production, measurement and response responsibilities. Management fees are separate from advertising spend, filming and creator fees. The proposal identifies Saudi riyals for Saudi work or Egyptian pounds for Egyptian work as agreed.
After reviewing the brief, we agree scope, approvals and an initial plan. You retain ownership of business accounts, and we review results together to choose the next step.
Use the related guide to turn your questions into a practical brief: Compare social media management scope and costs (Arabic guide).
For deliverables and implementation responsibilities: Explore the relevant service.
Only when menus and conditions match; otherwise separate messages or destinations reduce confusion.
We can define a shot list; on-site production is a separately agreed scope.
No. We review orders or bookings confirmed by the restaurant alongside spend and capacity. Saves and views indicate interest, not a sales receipt.
Include your business, target market and required service in the contact form so the Bawsala team can review your needs.
Contact Bawsala