Bawsala • Marketing & social media
Advertising needs a clear offer and a working inquiry journey. We plan campaigns for Egypt and Saudi Arabia, separating management fees from the media budget paid to each platform.
Google Search can capture people actively looking for a service. Meta supports product discovery and explanation. Snapchat and TikTok need vertical creative and a mobile-friendly destination. X is considered when its audience fits the brief, rather than added automatically.
We review landing-page speed, offer consistency and the contact form. Together we define qualified leads and serviceable locations. Your business retains ownership of advertising accounts and billing; access is granted through appropriate account roles.
Each test starts with a question about the offer, creative or audience. We avoid spreading a small budget across too many channels and document changes. Search negative keywords help separate commercial inquiries from jobs and unrelated services.
Evaluation includes sales feedback and qualified inquiry cost. Platform attribution and stored leads may differ because they measure different events. The leads dashboard remains the source of truth for received contact requests, while campaign reports help explain acquisition.
Start with vertical video showing the product in use, then vary openings and messages around a specific objection. Keep the offer and landing page consistent so the comparison is useful. Review action cost and quality rather than views alone. Creative quantities, test duration and spending limits belong in the agreed plan; no platform is always cheaper.
A broken order link, unavailable item or mismatched price needs attention before more spend. Clicks without inquiries call for a page, speed and clarity review. Irrelevant inquiries call for a targeting, message and conversion-definition review. Reporting separates actual spend, platform-attributed results and outcomes confirmed by your team, explaining measurement differences.
A Meta ads campaign needs a clear offer, a suitable audience, creative and a working enquiry or checkout destination. We agree the campaign objective, test budget, assets and follow-up responsibilities before launch. Media buying and campaign reporting connect advertising spend to the agreed business action; clicks alone are not confirmed leads or purchases.
| Channel | A use case to evaluate |
|---|---|
| Google Search | An actively searched service with a clear offer and destination. |
| Meta | Visual product explanation for a relevant audience. |
| Snapchat | A short visual story with a usable mobile order journey. |
| TikTok | Product-use video answering an objection with a concise opening. |
Scope depends on channels, content volume, production, measurement and response responsibilities. Management fees are separate from advertising spend, filming and creator fees. The proposal identifies Saudi riyals for Saudi work or Egyptian pounds for Egyptian work as agreed.
After reviewing the brief, we agree scope, approvals and an initial plan. You retain ownership of business accounts, and we review results together to choose the next step.
Use the related guide to turn your questions into a practical brief: Choosing Snapchat and TikTok ads (Arabic guide).
No. Offers, competition, the website and sales follow-up influence results. We provide a test plan and documented decisions.
Management, media and production are listed separately. The proposal specifies EGP or SAR as agreed.
Include your business, target market and required service in the contact form so the Bawsala team can review your needs.
Contact Bawsala