If your customers use WhatsApp, organizing the account can make business information and follow-up clearer. Check the settings available in your version of the WhatsApp Business app; features and costs can differ from the messaging platform and optional tools.

1. A complete business profile

Name, category (restaurant, pharmacy, clinic…), address and a link to your page. A customer opening the chat should know who they’re talking to and where you are without having to ask.

2. Business hours

Enter your real hours. A customer messaging at midnight will see you’re closed instead of thinking you’re ignoring them.

3. A greeting message

After enabling greetings and configuring recipients, the app can send one on first contact or after inactivity, according to its settings. Follow the official greeting setup steps, save and test with an included recipient. The device needs an internet connection. Example:

Editable example: Welcome to [business name] 👋 Tell us which service interests you, and our team will follow up during the published working hours.

One message tells the customer “we’re here” and exactly what to send.

4. An away message

Outside business hours, let the automatic reply say when you’ll answer: “We’re closed right now; we’ll get back to you tomorrow from 10 am.” A clear promise beats silence.

5. Quick replies

The questions you get every day (prices, address, delivery, payment methods): write the answer once and save it as a quick reply. From then on you send it with a couple of keystrokes instead of typing it from scratch.

6. Labels

Label your chats: “New customer”, “Order pending”, “Paid”, “Follow up”. Instead of orders getting lost among a hundred conversations, you see in a second who is waiting for what.

Add your key products or services to the catalog with a photo and a price. Then take your direct chat link (wa.me) and put it on your Facebook and Instagram pages, and on the shop door as a QR code. Test the link to make sure it opens the correct account.

Review the settings using your actual business information. What matters afterwards is keeping replies fast and organized every single day, which is exactly our Replies & Engagement service. Talk to us if you’d like us to set it up for you.

Features and responsible use

Check the official WhatsApp Business app page for current features. Bracketed names are examples, not client work. Do not ask for passwords, payment details or health information in a general greeting.