<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Bawsala — Blog</title><description>Practical social media and marketing articles for businesses in Egypt, the Arab world and beyond — from Bawsala.</description><link>https://bawsalaeg.com/</link><language>en</language><item><title>Not on Google Maps? Your shop is losing customers every day</title><link>https://bawsalaeg.com/en/blog/google-maps-business-profile/</link><guid isPermaLink="true">https://bawsalaeg.com/en/blog/google-maps-business-profile/</guid><description>When someone searches for a &quot;pharmacy near me&quot; or a &quot;restaurant downtown&quot;, Google shows the businesses that have a Business Profile. How to create yours and set it up properly, step by step.</description><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate><category>Google</category><category>Maps</category><category>Tips</category></item><item><title>6 Reels ideas for your shop you can film on a phone in 15 minutes</title><link>https://bawsalaeg.com/en/blog/reels-ideas-local-shops/</link><guid isPermaLink="true">https://bawsalaeg.com/en/blog/reels-ideas-local-shops/</guid><description>No camera and no actors needed. Six Reels ideas that suit local businesses, plus simple rules that keep people watching to the end.</description><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate><category>Reels</category><category>Instagram</category><category>Content</category></item><item><title>WhatsApp Business: 7 settings to switch on for your shop today</title><link>https://bawsalaeg.com/en/blog/whatsapp-business-setup/</link><guid isPermaLink="true">https://bawsalaeg.com/en/blog/whatsapp-business-setup/</guid><description>WhatsApp is where your customers actually talk to you. These seven free WhatsApp Business settings save you time and make every customer feel looked after.</description><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate><category>WhatsApp</category><category>Customer service</category><category>Tips</category></item><item><title>Facebook ads on a small budget: a practical guide for shop owners</title><link>https://bawsalaeg.com/en/blog/facebook-ads-small-budget/</link><guid isPermaLink="true">https://bawsalaeg.com/en/blog/facebook-ads-small-budget/</guid><description>Have $40 a month for ads (or the equivalent)? You can put it to work or burn it in two days. Here are the practical rules for spending a small Facebook ads budget for your shop.</description><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><category>Ads</category><category>Facebook</category><category>Budget</category></item><item><title>5 mistakes killing your restaurant&apos;s Facebook page</title><link>https://bawsalaeg.com/en/blog/facebook-5-mistakes-restaurants/</link><guid isPermaLink="true">https://bawsalaeg.com/en/blog/facebook-5-mistakes-restaurants/</guid><description>Many restaurants make the same mistakes on their pages without noticing. Here are the five most common ones, and how to fix them today.</description><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><category>Facebook</category><category>Restaurants</category><category>Tips</category></item></channel></rss>